Product Updates

As part of the Fraud protection studio, you may now tag detected fraud on an app level without implementation. This lets evaluate possible impact without worrying whether detected fraud will slow down your efforts and activities.

We’ve rolled out new updates to make our SKAN & SSOT solutions more flexible and accessible especially for decode-mode users. SSOT is now fully supported in decode mode, complete with an API to retrieve SSOT flags and full access to dashboards and DataLocker reports. Marketers can also take advantage of SSOT Flexible Mapping, using the […]

We’re excited to introduce several powerful enhancements to our SKAN & SSOT solutions, designed to boost data clarity and streamline analytics. New features include SSOT Organic D7 Metrics for both Revenue and Event data, now integrated into SSOT dashboards and DataLocker reports. The SKAN dashboard also now supports Event Unique Users Metrics, accessible via table […]

View-through conversions for Apple Ads now available on AppsFlyer, expanding beyond previously available click-based attribution. Leveraging this feature, you can unlock new opportunities to boost paid conversions. To activate it, simply navigate to your Apple Ads integration settings in AppsFlyer, toggle on view-through attribution, and configure the lookback window.

AppsFlyer Audiences now connects directly to Naver, enabling more precise targeting with predefined segments, real-time performance measurement, and automated audience syncing to streamline operations and eliminate manual uploads.

The Activity Dashboard is fully adopting the Unified view type, ensuring consistency across all metrics. Previously, some metrics like Sessions were based on UA, while others like Revenue were already Unified. With this update, DAU, MAU, Sessions, and other session-based metrics will now include retargeting users, providing a more complete picture of campaign performance.

Custom Metrics gives you the flexibility to define and analyze what matters most. Measure, analyze, and optimize with precision. Build custom metrics from scratch or use templates to streamline your analysis and get started fast. Now available for all account members in the My Dashboards beta.

Identify trends faster in the “My Dashboards” beta with up to 10 metrics in a single chart. Compare performance across impressions, installs, and spend, or use the new combo chart with multiple Y axes for clearer insights. Customize views to track key relationships and improve decision-making.

You can now get all your cost data that is more accurate with 15% less discrepancies by ingesting it directly with Cost ETL to Snowflake, BigQuery, Azure, Yandex Cloud, and more. Set your preferred update times and receive accurate, fresh data ready for analysis.

The lookback window for probabilistic modeling on PC, Console, and CTV apps has been extended from 24 hours to 7 days, enabling more accurate attribution for longer user journeys and improving campaign measurement and decision-making.